Emily O’Neal


I’m a creative director and game designer with a proven track record of shipping award-winning games, crafting immersive experiences, and driving innovation across gaming, XR, and interactive media.



Featured Work



Creative Lead

Nano

Meta’s App of the Year 2023

Created VR educational game from concept to award-winning launch.


2023
Lighthaus Inc

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Creative Lead

POSTAL 2 Redux + VR

$600k Raised on Kickstarter (240% Funded)

Directed the progression system, campaign design and UI/UX for VR adaptation of viral rhythm game.


In Production
Flat2VR Studios 
Team Beef
Running with Scissors

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Creative Lead

RoboQuest VR


Supported gameplay and UI/UX design to guide the VR adaptation of fast-paced roguelike shooter.

In Production
Flat2VR Studios
RyseUp
Starbreeze

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Creative Lead

Out of Sight VR


Led VR interaction design for cozy horror game blending narrative with 2nd person gameplay.

2025
Flat2 VR Studios 
The Gang

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Game Designer

Universal Studios Mobile Experience


Defined progression and ranking systems for future mobile experience.

2025
Forward Studio
Universal Studios

Work under NDA.



Creative Lead

Trombone Champ: Unflattened

Meta’s Most Innovative Apps 2024

Directed the progression system, campaign design and UI/UX for VR adaptation of viral rhythm game.


2024
Flat2VR Studios 
Holy Wow

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Creative Lead

Sky Runner


Directed game design, UI/UX, concept vision, and production for this mixed-reality drone game

2025
Flat2VR Studios


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Creative Lead

Surviving Mars: Pioneer


Guided the project through its final production phases for the early access and launch builds.

2025
Flat2VR Studios
Bolverk Games
Paradox Interactive

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More Work



Switch UI/UX

Animal Crossing Redesign


Redesign for Nintendo Switch game onboarding experience

2024
ELVTR UI/UX for Gaming

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Game Design + Prototyping

Atomaton


Outerspace city builder VR/MR game with real Chemisty

2024
Lighthaus Inc.


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UX + World Building

Ocean II


Immersive narrative experience deployed in waterparks around the world

2021
Ballast Technologies

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Creative Lead

Allergy Test VR

Peer-Reviewed Publication: JACI

DVR game designed to reduce anxiety in pediatric allergy test patients


2020
Stanford Virtual Human Interaction Lab
Stanford Children’s Hospital

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UX + Worldbuilding

Dragon


Underwater VR thrill ride

2020
Ballast Technologies

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Mobile UI/UX

Charleston Reconstructed


Location-based AR experience

2020
Brown Institute

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Illustration + Branding

Graphic Design


Freelance graphic design projects over the years

2017-2024
Multiple Clients

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Immersive Art

Experimental


Performance art and installations 

2019
Multiple Clients

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