About

I stumbled into immersive design at a conference, inside a VR world with 6 miniature, bustling factories. Each one was modeled after real world plants processing pine, cinnamon, and coffee. When you leaned in close to examine them, you could actually smell them. Pine wafting from a tiny lumber mill. The warm sweetness of cinnamon plant.

I'd been studying behavioral biology, specifically how the technology and media around us shapes the way we think and act. Designing for flat screen had always felt like an undersell of what humans do most naturally. We move through space, we use our hands, we respond to smell and sound and the feeling of presence. In immersive experiences, whether physical or digital, people get to behave like people. That conference was the moment everything clicked.

For the last decade, I've been building experiences you can step into. VR is where I've spent most of my time, but my goal was never immersion for its own sake. For me, I love designing technology that works the way people do. Technology should fit around us, rather than asking us to fit around it.